Does Visual Impact Muscle Building work? Is it an effective program by a knowledgeable author? And, does it really deliver a visually stunning male physique? Here below are the main points.
Good Points:
  • Simple and to the point layout
  • Comprehensive workout protocol for that special muscular and lean look
  • Targets real life, hard, lean and sexy results rather than buff, oversized “meat head" proportions
  • Trusted and tested author with scores of good looking, model-like satisfied customers
  • Friendly and down to earth prose and delivery
  • Totally natural
  • 60 day money back guarantee
Bad Points:
  • A bit lean, generic nutritional plan based on calorie counting without specifics on foods

What Is Visual Impact Muscle Building Exactly? Why Such A Name?

The catchy name of the program stresses the importance of good looks as the key factor for muscle development. Muscle building alone is not guarantee of a physically pleasant or even functional body and Rusty Moore goes into few short video presentations to make his point that big and strong male bodies may not necessarily be the best looking ones.
This program is designed to achieve a somewhat slimmer, but densely muscular and lean physique described by the author like as “angular", with square pecs, abs and body lines, a way like another to express a dense, toned look with all the skin tightly rapped around those lean muscles in a ripped and sexy package, a lean “Hollywood look". The sort of physique you would expect from Brad Pitt or Daniel Craig. It is a far cry from the huge and strong but round, puffy, bloated look of traditional bodybuilding.
More importantly, the protocol of the program is designed to achieve long lasting, permanent results and has nothing to to with the usual bulk and cut of old school bodybuilding. The program actually gives a blueprint to reach permanent low fat and definition around your muscles in a completely different way than the old, temporary and unhealthy bulk and cut system. More on this later.
The author: Rusty Moore has 24 years of training experience and dedication to fitness and the best methods for training naturally for the best possible look, not just in swimming shorts but also in trendy clothes. We have to agree that all too often, huge beefy guys do not look too well in short, nor in a pair of jeans or in a suit. So he marketed this program with a different kind of person in mind, someone who is not looking for just size at any cost, but is more concerned with aesthetics in a lean, athletic package.
He is also a character in that while a fitness expert and enthusiast, he also likes the sea, boats and having a good beer, if and when required. We liked that, as it gives a more balanced outlook on the man and what is good in life, not just fitness. But back to the program.

Typical Sins - Bulky Muscle And Deadly Lifts

According to the author, the greatest culprits that cause an over sized, buff look are the very kinds of exercises that are considered the staple movements of all body building projects, the dead lift, the squat and the bench press. These 3 compound movements are considered by all the most taxing on your body and nervous system, therefore spurring muscle growth.
The problem is than by applying “non targeted" muscle growth with these movementsyou end up looking like a curvy, beefy meat head, he says. Very strong and impressive for sure, but not necessarily the best looking. He points out like bulging quads and obliques break the linearity of your physique making you look “curvy" and out of proportion, even if mighty strong, both on the beach or in nice clothes. So a key point on the program is taking it easy on these compound movements, for even though they have their time and place, it is the way they are performed that must be change, which bring us to the next point.